Reach Your Audience

Technology is the building block of the next generation of advertising and marketing. More people than ever before are surfing the web to find the products they want. All things, being equal, you want them to find you. All things NOT being equal, you STILL want them to find you.

Web marketing to the local community is an even bigger factor of survival in this economy for smaller regional companies than it was to large businesses a decade ago. In today's modern world, there is no "magic bullet". Don't let people fool you with buzzwords and meaningless analytic reports. Giant spreadsheets full of useless data do not move product. Spending copious amounts of capital on adwords does not attract customers.  Each technology must work together to reach and persuade the desired customer base.

Like any Hosting or Consulting company, The Gecko Group can help you reach more potential customers.  What sets us apart is the ability to help you measure the success of these contacts with electronic newsletters and list compilation services. You will find it much more effective to spend your money on results, not merely on result sets.

 

Concierge Level Service

Truth is, with a little time, effort, training and research, you could do all of these things for yourself.  As a matter of fact, you may already be doing these things yourself and have encountered that irritating and limiting 24 hours in a single day problem.  Or perhaps you are simply too busy running your business to set up the original website, but have someone in mind to change the occasional price and picture, you just need it set up.

Other clients just want a few hours of actual one-on-one training with a real human being so they can ask questions.  From that point, they can make it on their own, as long as they can occasionally call when they get stuck.  Whatever level of "technical need" you may be experiencing...The Gecko Group can fill the gap. We can be as visible as a staff member on-site for large e-commerce applications, or as invisible as occasionally providing telephone support (including after hours for some customers).

Unsolicited Commercial E-mail is accepted communication between a business entity and a customer or prospect.  It usually includes an existing relationship between the sender and receiver.  It can also come from partner or affiliates of existing relationships.  For the most part, UCE is widely accepted, and for those who have no interest, merely ignored.  UCE has a couple of determining factors that separate it from Spam.  First and foremost is the ability to trace the message to the sender.  Federal regulations require physical addresses and verifiable emails, which most UCE users would provide anyway, but Spammers do not.  UCE also provides an opt-out method, which Spam does not.  Because your computer cannot often tell the difference, most filtering tools equate Spam with UCE, and block both accordingly.

 

Spam filters and other internet blockers make it harder for people to take notice of your company. Now, more than ever, every dollar you spend in marketing your product needs to be carefully spent to reach your target audience.  The rising cost of postage has made the standard monthly mailing of newsletters cost prohibitive.  Why spend thousands of dollars mailing out brochures that get tossed, or emailing a message that nobody is going to read? The Gecko Group will help you reach more clients and at a cost you can afford.  More importantly, they can help you measure whether or not it is actually working.